Practical AI

for Central Texas small businesses & trades



We help plumbers, HVAC, contractors, and local shops add chatbots, automation, and smart tools — more revenue, less cost, no tech headaches.


Welcome


Our mission is to...

We work hand-in-hand with Central Texas clients, transforming headaches into revenue.





retail

garages

trades

Join the small businesses that have transformed their ROI. Let’s talk AI strategy.


Services


We do what we do best, and we do it exceptionally well.

AI Phone & Chat Assistants

After-hours call answering, appointment booking, lead qualification.


Workflow Automation

Scheduling, invoicing, inventory alerts — runs on autopilot.


Smart Analytics

Simple dashboards that show what’s working and where to improve.


Quick AI Audit

30-min review + custom roadmap for your business.



Our promise



Our work speaks for itself, delivering results that matter and driving bottom line growth for Austin area small businesses.

If you're not satisfied, we're not satisfied.






Boost margin with the power of AI made easy.


Contact

Ready to Grow?

Let’s start with a free 30 minute AI audit.



Texas-based AI consulting firm built for local small businesses. We turn powerful AI into simple, affordable tools that deliver fast ROI — no coding required from you.



About Forge Smart AI



Team



Led by experienced AWS/ML engineer.


Austin Lawless

Founder, AI Strategist, Implementation Expert


With over a decade of experience in software engineering and process automation, Austin leads the company with a passion for customer success.



Let's work


Your business brings value to customers. Let's maximize it together.


We can help your business boom

Our services.


Our expertise lies in understanding your challenges and implementing the simplest solutions to minimize headache and maximize profit.



chat assistant on a laptop

AI Phone & Chat Assistants

Never miss a call again — even at 2 a.m.
Our voice and chat AI answers phones, books appointments, qualifies leads, and sends you only the hot ones — all sounding exactly like your business. Built on simple, reliable tech.


Here’s how we do it:

Capture 20-30% more after-hours leads

Auto-text reminders cut no-shows by half

Works for voice calls, website chat, Facebook Messenger


Workflow Automation

Turn repetitive tasks into autopilot.
We connect your calendar, invoicing, inventory, and CRM so jobs flow without manual work. No more double-booking or chasing payments.


What you can expect:

Auto-schedule jobs from incoming calls

Smart inventory alerts (low stock = auto-order)

Invoice chasing and follow-ups on auto-pilot


Smart Analytics

Know exactly what’s making you money.
Simple dashboards show customer patterns, job profitability, marketing ROI — pulled from your existing tools (QuickBooks, Google, Square). No spreadsheets required.


Here’s how we do it:

Weekly “what to do next” reports

Spot top customers and upsell opportunities

Track ROI on every ad dollar


Quick AI Audit

30-minute no-risk starting point.
We review your current setup (phone, website, operations) and hand you a custom roadmap of 3 quick-win AI projects with estimated costs and projected ROI.


What you can expect:

Live demo of one idea during the call

Written report you keep

Zero obligation

ai consultation meeting

Frequently Asked Questions


What is Forge Smart AI?

+

Texas-based AI consulting for small businesses and trades. We build simple chatbots, automations, and analytics to boost revenue and cut costs.


Who do you work with?

+

Local Texas businesses like plumbers, HVAC pros, contractors, salons, and shops. No enterprise giants — just practical help for everyday owners.


How much does it cost?

+

Starts at $0 for a Quick AI Audit. Full projects: $2,500–$9,000 one-time + $79–$199/month maintenance. Custom quotes available.


Do I need tech skills?

+

No. We handle everything — setup, training, and support. You just tell us your goals.


Let's work


Your business brings value to customers. Let's maximize it together.